Motion-Led Performance Creative
I build ads designed to stop the scroll and convert.
From motion graphics in theatrical marketing to performance-driven ads that capture attention and convert.
Performance Motion Ads
Role: Motion-led creative and editing
Focus: Hook, thumbstop, pattern interrupt, conversion
Scaled Campaign Creative
Role: Creative editing and performance structure
Focus: Messaging, pacing, talent-led conversion
Gwen Stefani
Khloé Kardashian x Addison Rae
Gabrielle Union
Theatrical Film Marketing
Role: Motion graphics and title design
Focus: Visual storytelling, pacing, cinematic impact
Foundation in theatrical marketing and title design, now applied to performance-driven creative.
UGC Performance Creative
Role: Motion overlays and performance editing
Focus: Pacing, pattern interrupts, attention resets, conversion
Creative that drives results
Eric was a key Motion Graphics Designer at Universal Pictures, working across theatrical campaigns, TV spots, and brand marketing in a high-volume environment.
He contributed to films like Fast & Furious 6, The Purge, and Despicable Me 2, consistently delivering under tight deadlines. I trusted him to take projects from concept to final without oversight.
He helped scale our department into a multi-million-dollar operation and was a designer we relied on.
Paul Luna - Creative Director of Motion Graphics, Universal Pictures
Eric brings a performance-first mindset to his work, building ads focused on conversion and scalable growth. His experience across influencer marketing, UGC, and paid media allows him to connect creative directly to business outcomes. He combines motion design, editing, and performance thinking in a way that’s rare and consistently drives results. Dependable, easy to work with, and focused on what actually moves the needle.
Corey Weiss - Founding Team & VP, Business Development and Marketing Partnerships at IPSY | Co-Founder, 213Deli
Eric was a reliable partner to the growth team and consistently delivered performance-driven creative. He understands what drives results and executes with speed and clarity. He consistently elevated direction into high-performing creative that supported growth goals. Easy to work with and dependable under pressure. I’d recommend him to any team focused on performance.
Phil Yee - SVP, Marketing, DRMTLGY | Former VP, Growth, IPSY
I have been working with Eric for the last 9+ years. When working with Eric you're working with someone who is thoughtful, organized, and relentlessly focused on quality. He brings structure to marketing-chaos and consistently raises the bar for both creative and execution. I’d recommend him without hesitation.
Parker Cooley - Director of Production at IPSY